The Week in Review: What Apple needs to do at WWDC
Apple will chase Google and Amazon with Siri and services, but needs to make a stronger challenge in the home and car
Whenever a major Apple event is looming, like the upcoming WWDC developer conference, speculation dominates and distorts the news agenda. However, for the first time since 2007, most of this chatter is not about iPhone apps and iOS. Instead, the focus is on content and services, the areas which will decide whether Apple remains a colossus in an era of smartphone slowdown.
The star of next week’s show is expected to be Siri, but not just in its handset incarnation, but extended to a home hub, the car and even the newer operating systems, tvOS and watchOS. Th